Bengali cinema has a rich legacy of storytelling and artistic expression, but in the past couple of months, it has witnessed a transformation and thanks to the visionary producers Jeet,Gopal Madnani and Amit Jumrani of Jeetz Filmworks. Their film “Chengiz” which was the first ever Bengali film released in both Bengali and Hindi simultaneously and has become a milestone in the evolution of Bengali cinema, reshaping its dimensions and setting new standards in the industry.
The film was a game-changer, challenging traditional norms and pushing the boundaries of Bengali cinema. Gopal Madnani and Amit Jumrani embarked on this cinematic journey with a bold vision – to break away from conventional storytelling and explore uncharted territories of the 90s gangster era of Calcutta.
Speaking about this milestone , Amit Jumrani from Jeetz Filmworks says, “The biggest challenge was to decide that we will dub it in Hindi and release it simultaneously. Once we took that plunge then it was an amazing learning curve. We received good reviews all across, be it from critics or general audiences. People have liked our film and are enjoying their time in the theatre. We definitely learnt a lot with this decision but biggest would be that we were able to create a new pan-India audience for a Bengali film. People are now aware that Bengal is also catching up in the race of making commercially viable and successful films which can also be witnessed in the different parts of the country”
Gopal Madnani shares, “Being a Regional production house, our roots have been spread towards the Pan-India Market. From Bengal, this is the first time we have produced a film like ‘Chengiz’ on such a large scale. It has helped us understand the preferences of the Indian audiences and make our presence felt in all corners of the country. This has enhanced our identity as a brand.”
Jeetz Filmworks, altered the course of Bengali cinema with their groundbreaking film “Chengiz.” Through innovative storytelling, character development, technical brilliance, and a commitment to addressing relevant social issues, they have broadened the dimensions of Bengali cinema.
The forthcoming films from Jeetz Production House includes ‘Manush’ and ‘Boomerang’ to name a few.
Jeetz Filworks was established by popular Bengal’s Superstar Jeet along with Gopal Madnani and Amit Jumrani in 2015.
