Delhi , 7 June 2023 : MG Motor India, in association with Songdew, the online Music Business Administration platform for indie artists, is proud to present “NAINA,” an extraordinary collaboration that brings together the realms of art and music. This ground breaking initiative redefines creative expression, providing a multi-sensory experience that promises to captivate music lovers. “NAINA” features a soul-stirring music track composed by the outstanding band Nawazishein, accompanied by a captivating painting created by world-acclaimed painter Vijender Sharma. Together, they transport audiences on an emotional journey, weaving a narrative that explores the masks we wear in life and the contrasting experiences they bring.
“NAINA” is more than just a music video; it represents a unique initiative that seamlessly integrates two forms of art, offering a multisensory experience to music lovers worldwide. The music track, composed by the immensely talented band Nawazishein, strikes a chord with listeners, delving into the concept of how people wear different masks, leading to diverse experiences – both pleasant and unpleasant. The fusion of melodies and heartfelt lyrics takes listeners on a poignant journey of self-reflection and introspection.
Nawazishein, selected as the two best emerging music talents through the MG Taal initiative, brings their exceptional musical prowess to the forefront in “NAINA.” The program, aimed at supporting and nurturing indie artists, identified Nawazishein as outstanding talents with immense potential. This collaboration serves as a testament to MG Motor India’s commitment to promoting exceptional talent in the music industry and providing a platform for emerging artists to showcase their creativity.
Renowned artist Vijender Sharma, known for his captivating and surreal artworks, has lent his remarkable talent to “NAINA.” Inspired by the theme of the track, Sharma has created a painting in his inimitable style, visually interpreting the emotions and essence of “NAINA.” Drawing from his extensive experience and deep understanding of art, Sharma’s artwork adds an additional layer of depth and meaning to the collaboration, elevating it to new artistic heights. Sharma shared his enthusiasm for the project, stating, “Creativity and innovation always excite me to cross my boundaries. I loved the composition and the thought behind the track ‘NAINA,’ and I am sure that the audience would be able to see the same thoughts in the painting created by me.”
The music video of “NAINA” features Nawazishein performing their evocative track, accompanied by glimpses of Vijender Sharma’s artistic process as he creates his captivating painting. This visual symphony seamlessly intertwines the power of music and the finesse of painting, providing a truly immersive experience for viewers.
“NAINA” is a testament to MG Motor India’s commitment to supporting indie artists and promoting exceptional talent in the music industry. As part of the comprehensive MG Taal program, which aims to help outstanding indie artists realize their potential, “NAINA” serves as a platform to showcase the incredible talent of Nawazishein and their unique musical style. According to Udit Malhotra, Head- Marketing, MG Motor India, “MG Taal Season 2 reaffirms our dedication to cultivating exceptional indie talent and bringing their artistry to the forefront. Nawazishein’s ‘NAINA’ showcases the immense potential and highlights the impact of MG Taal in nurturing their talent.”
Ananya Khanna, Head of Marketing for Songdew, expressed their excitement about the collaboration, saying, “We are delighted to work with MG Taal on various initiatives to take the music of outstanding artists to the next level. ‘NAINA’ is not only a unique initiative that brings art and music together, but it is also a testimonial to the power and quality of music being created by young musicians in India, as artists of the stature of Vijender Sharma were able to relate to the emotions of the music and agreed to be part of this initiative.”
